About the webinar

What does it really take to bring a sustainability standard to life on the ground, whether you’re managing a volcanic national park, a rural activity farm, or cultural heritage sites in a major metropolitan municipality?

Join us for an interactive conversation with three participants of the GSTC Attraction Standard Early Adopter Program (EAP), who tested the new GSTC Attraction Standard in real-world settings across very different contexts and destinations.

In this webinar, our panelists will each share a snapshot of their sustainability journey, followed by a moderated discussion comparing their approaches, challenges, and successes. From navigating visitor management to preserving natural and cultural resources, this session will offer practical, honest insights into what sustainable attraction management looks like in practice and how the GSTC Attraction Standard supports that journey.

Whether you manage an attraction yourself or are simply curious about how sustainability standards translate into action, this session will give you concrete takeaways you can apply to your own destination.

Aug 26, 2026 11:30 in Tehran